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Zapier Brand Guide 2022

Zapier Brand Guide 2022 documents the visual and verbal identity for product and marketing teams across 60 slides. It covers belief, mission ('Make automation work for everyone'), persona ('the Wise Mentor'), tagline ('Set your work in motion'), typefaces (Degular, GT Alpina, Inter), and a color system led by Zap Orange, plus photography, logo usage, art library, and partner icon rules.

Category
Guideline
Industry
Saas
Brand
Zapier
Published
Slides
60
Zapier Brand Guide 2022 1/60

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