VML Intelligence The Future 100: Trends & Change to Watch in 2025

VML Intelligence's The Future 100 maps 100 trends across 10 sectors for 2025: culture, technology, travel, food and drink, beauty, retail, luxury, health, work, and brands. Each trend entry combines consumer data, brand case studies, and forward-looking indicators, covering topics from generative AI adoption and spatial computing to wellness rituals, sustainability packaging, and shifting consumer identity. The 271-slide report is structured as a reference toolkit for brand strategists and planners looking to track change across industries simultaneously.