Scania Identity Manual 2017

The Scania Identity Manual 2017 covers the full visual and communication system for the Swedish truck and bus manufacturer across 107 slides. Primary assets include the wordmark, the griffin symbol (full-color and monochrome), and vertical and horizontal lock-up logotypes. The custom typeface family Scania Sans has three variants,Headline, Sans, and Condensed,in Bold, Regular, and Italic, with Helvetica Neue and Arial as fallbacks. The brand color system uses Scania Blue, Silver, White, and Red as primaries, with Orange, Beige, Pale Green, and Green as secondaries. The manual covers landscape, portrait, brochure, odd-format, and roll-up grid systems, along with image style principles (natural light, no over-retouching), custom icon sets, and material guidance including the restricted cropped-griffin sticker.