Reddit Brand Guidelines 2021

Reddit Brand Guidelines 2021 covers the platform’s full visual and verbal identity across 54 slides. It specifies Snoo mascot construction (genderless, they/them, blank head on Orangered field), lockup rules for the wordmark, the OrangeRed gradient (67.5°), neutral palette (Beluga through Squid Ink), and extended product tones. Reddit Sans has five weights, true italics, four flavor variants (Vanilla, Chocolate, Strawberry, Fudge), and 67.5° slash letterforms. Voice rules call for casual, community-first copy using platform terminology (redditor, subreddit, karma, AMA). Platform scale boilerplate: 100,000+ communities and 50+ million daily active users.