Klarna Visual Identity Guidelines 2019

Brand guidelines for Klarna that document rules for logo and lockups, Klarna Headline and Klarna Text, the core colour system centered on Klarna Pink, and the 'Smoooth' tonal model across four marketing stages (Disrupt, Attract, Engage, Join). The 81-slide guide covers trademark rules, system grids, imagery treatments, packaging mockups, and asset distribution via the Locker DAM