HCMA Brand Guidelines

Brand guidelines for HCMA, an interdisciplinary architecture and design practice, for in-house teams and external partners. The 97-slide document covers verbal identity, logo and avatar construction, a 4:3 squircle motif, primary and extended colour palettes, Neue Haas Grotesk and P22 Mackinac type systems, photography categories, graphic patterns, and application templates including letterhead, business cards, and forms. Accessibility, co-branding, and production specs are also included.