D&AD Insight Report 2020

D&AD Insight Report 2020, Now and Next is a trend report for creative leaders and agencies synthesising award-winning work, festival discussions, and cultural analysis to map where creativity is shifting. It argues four themes,Repetition & Originality, Redefining Representation, Challenging Visual Bias, and New Values of Creativity,show how tools, sensory formats, and regulation reshape practice. The report draws on ~25,000 entries, 718 Pencil winners, and a collaboration with Flamingo to recommend hiring, inclusive tools, and multisensory experimentation